Effective business decision-making is founded on objective research and the accurate translation of data and into usable knowledge. Developing and implementing valid and unbiased research studies to assist academicians and organizations in their decision-making processes has been the foundation of Dr. Boyd’s career.
Paul earned his Doctor of Philosophy in Social Systems Sciences from the University of Pennsylvania (the Wharton School). Since then, he has been involved in a variety of marketing and public policy research projects, including policy research for Fortune 100 companies and a large-scale public study of telecommuting. He has served as a Research Director for a pioneering Web-based marketing research firm.
In addition to his work in research design, analysis, and project management, Dr. Boyd is a member of the faculty at Johnson & Wales University, where he teaches research, analysis, and marketing courses for the MBA program.
He is a member of the Eastern Academy of Management, the Academy of Management, the American Marketing Association, and the Market Research Association.